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Wu-chan, Chu-pej - Prozkoumat lokalitu Podnikatelský a spotřebitelský průzkum a analýza Plný úvazek

Popis práce


'- Able to think strategically and formulate research and distribution plan for the city
and PMAs.
- Able to communicate with management teams.
- Able to lead vendors (research and distribution) in a high drive role.
- Have effective written and verbal communication skills in English and Chinese.
- A strong understanding of IKEA Marketing.
- Very good understanding about statistics, research method and data analysis
- Good background could be either behaviour science (psychology, sociology, anthropology) OR economic/finance with an interest in consumer behaviour.


Manage and improve the catalogue distribution at local market to secure the best result.
(achieving KPI and smooth vendor cooperation)
- Develop clear distribution plan based on China distribution strategy & plan.
- Work together with and drive local vendors to improve distribution quality.

Drive the local market research plan based on local needs, and secure the research plan implementation in a professional way.
- Collect the needs for market (PMA, consumers, and customers) understanding and formulate the local research plan based on thinking how to support the brand establish and commercial priorities.
- Work together with research vendors and secure the research quality.
- Give relevant input and prepare highlights on local research.


Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer.