? Deep understanding of relevant business needs within specific area’s within the specific topic area ? Extensive knowledge of using insights to formulate communication activities to drive IKEA business and meet receiver needs ? Good Knowledge on how to follow-up and evaluate communication activities ? Extensive knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders, always keeping co-workers informed, engaged and empowered ? Up to date knowledge of the IKEA corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation ? Extensive knowledge of digital communication channels, management and techniques ? Up-to-date knowledge of the complete media landscape (including the latest trends in social media), activation and measurements.
? Be a communication expert within assigned business area and a direct contact and support for communication needs and advice on effective choices within specific function group ? Drive internal and external communication projects, taking different stakeholder perspective ? Build a deep understanding of business partners’ objectives in order to tie communications work directly to desired business outcomes ? Contribute to the communication strategic planning process to ensure appropriate buy-in and prioritization of resources ? Content development & deployment: enable and accelerate digital delivery and a world-class experience Ingka in all digital touchpoints in the market ? Execute effective internal and external communication and assist in the creation of prerequisites for our leaders and co-workers to be our best ambassadors management ? Contribute/Secure the process for country on-duty phone and media product loans ? Explore, develop and lead communication initiatives that will position business area in its respective eco-system and contribute to driving the desired business outcomes in alignment with the business plan ? Co-opts business partners in Communications’ strategic planning process to ensure appropriate buy-in and prioritization of resources ? Identify local strategic opportunities, threats and trends to develop and implement IKEA and Ingka’s digital communications in line with global guidelines ? Creates communications plans for all initiatives that clearly demonstrate the link between desired business outcome and chosen communications activities
ABOUT THIS WORK AREA
We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact. At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.